The Most Common Mistake Made By New Network Marketers
Your Warm Market Is Not Your Target Market
As network marketers, one of the first things we are all told by our MLM upline is to make a list of at least 100 people we know–from every friend (past or present) and family member, to co-workers and even the electric company’s meter reader.
Before you know it, you’ve exhausted your list and everyone you know is avoiding you because all you do is try and convince them to join your opportunity or at the very least, become your customer.
Congratulations, you are now a member of the prestigious NFL (No Friends Left) Club, and you feel discouraged, even thinking that network marketing is a big scam or something only people with a “great gift of selling” can make any money at.
It’s not. You’ve just been given misinformation and outdated tactics. Talking to anyone who can fog a mirror is not Marketing.
What is a Warm Market?
The truth is that your family, friends, co-workers and acquaintances are your warm market–a group of people with which you already have some kind of relationship or history. And based on that relationship or history they may or may not want to have anything to do with you in business.
Your warm market is definitely a resource, but NOT a target audience. However some of your warm market may be part of your target audience.
Now don’t get me wrong. There’s nothing wrong with approaching your friends and family as long as you realize that it’s a limited resource.
Your warm market is definitely a resource, but NOT a target audience.