Sandra Rodriguez
Author Archives: Sandra Rodriguez

The Difference Between Branding and Lead Generation

What is the Difference Between Branding and Lead Generation?I recently came across this question in an Affiliate Marketing forum and thought I’d address it a little more in depth in this post. When you start a business, obviously you want to get the word out and get exposure to attract people to you and your business, […]

Want to Get Healthy? A Quick Lesson on Epigenetics.

If you want to get healthy, understanding Epigenetics is a good place to start.What is Epigenetics?Epigenetics is a scientific term for the study of your genetic make up. Its actual definition sounds all complicated, but very basically it’s this: Every cell in your body is made up of these two main parts: The genome and the […]

What is an Avatar and Why Do You Need One?

In marketing what exactly is an avatar?An avatar is just another word for your target audience or your ideal client. But an avatar is even more specific than that. It’s an imaginary figure or one very particular person that represents or characterizes your target audience. It’s your imaginary “perfect lead”. It’s important to know that an avatar […]

My EMP Letter to Moms…

…and Not-So-Moms  You don’t have to be a mom to read this. I just wanted to share with you a little heart to heart time. I know how hard it is to decipher which opportunities are the most legitimate and which are scams. As a stay-home/homeschooling mom, when I decided to get into business I couldn’t afford to […]

Dispelling the Massive Action Myth

What is the key to success?  Some say it’s taking “massive action”.   Sounds intimidating, doesn’t it?  Like something only Rambo can do. Therein lies the myth of Massive Action and why so many people almost give up on building their business upon hearing that this is a necessary step. Who has the time and energy for…(thunderous […]

Constraint Can Be A Motivator

We often tend to look at constraints in a negative light. But the truth is constraints can be a real motivator and can inspire some pretty impressive creativity. Constraint is defined as a limitation or restriction, a restraint or rein. The difference between someone who succeeds at something and someone who gives up is usually in the way […]

Overcoming the Blank Blogger Blues

Yep, it’s official. I’m a blogger, and I’ve now experienced a real honest-to-goodness blogger malady: my first writer’s cramp–in my head, otherwise known as the Blank Blogger Blues. It lasted a lot longer than I’d like. I sat in front of my computer for the last 3-4 days and stared at it. It stared back. I got out […]

Top 6 Challenges for Stay-at-Home Moms in Business

Top Challenges for Stay-at-Home Moms in BusinessIn my last post, “Different Environments = Different Challenges”, we looked at the difference in environments and types of challenges for business women in the workforce vs. stay-at-home moms in business.  While many articles tend to clump all women in business together with one list of challenges, I have […]