You’ve Got To Check Out This Ad
Forget the Wolf of Wall Street with “sell me this pen”…
Sell me this toilet paper.
Check this out…
We were in Trader Joe’s the other day.
While my wife and oldest daughter are filling up the cart, I’m trying to keep the twins from tearing the place up.
A typical visit to the store for us.
Anyways, as I’m chasing after them, I stumble into this…
It’s hard to explain to 7 year olds, why dad just got excited taking a picture of toilet paper.
But is this a perfect ad or what?
You’ve got an attention grabbing, curiosity provoking and somewhat provocative headline that’s kinda hard to dismiss.
Then the copy instantly takes you deep into the bowels (lol… pun intended) of the experience.
It skillfully touches multiple sensory levels, getting you mentally and emotionally involved.
Provides you with a couple of benefits.
And wraps up with a firm call to action.
No dumping (hehe) of boring and pointless statements that make people confused.
It’s quick and to the point.
It doesn’t leave the prospect wondering… “what’s in it for me?”
Which is exactly how YOUR ads need to be.
Now… if someone can craft a compelling ad selling toilet paper…
Surely you can come up with a few words that get people to stop what they’re doing and take a look at a business or a system that can REALLY change their life.
Not sure how to do that?
In this training Tim Erway reveals a proven step-by-step process, as well as how to get your message in front of a TON of eyeballs.
Guest post by:
Chief Wordsmith & the Editor of
Elite Marketing Pro Newsletter