The Most Common Mistake Made By New Network Marketers
Your Warm Market Is Not Your Target Market
As network marketers, one of the first things we are all told by our MLM upline is to make a list of at least 100 people we know–from every friend (past or present) and family member, to co-workers and even the electric company’s meter reader.
Before you know it, you’ve exhausted your list and everyone you know is avoiding you because all you do is try and convince them to join your opportunity or at the very least, become your customer.
Congratulations, you are now a member of the prestigious NFL (No Friends Left) Club, and you feel discouraged, even thinking that network marketing is a big scam or something only people with a “great gift of selling” can make any money at.
It’s not. You’ve just been given misinformation and outdated tactics. Talking to anyone who can fog a mirror is not Marketing.
What is a Warm Market?
The truth is that your family, friends, co-workers and acquaintances are your warm market–a group of people with which you already have some kind of relationship or history. And based on that relationship or history they may or may not want to have anything to do with you in business.
Your warm market is definitely a resource, but NOT a target audience. However some of your warm market may be part of your target audience.
Now don’t get me wrong. There’s nothing wrong with approaching your friends and family as long as you realize that it’s a limited resource.
Your warm market is definitely a resource, but NOT a target audience.
What is a Target Audience or Target Market?
A target market is a group of people who already want what you have to offer. They are already looking for opportunity, for a business to make extra money. Or they are already looking for the kind of product or service that is provided by the company or opportunity you’ve aligned yourself with.
These are the people that will respond to you and your offer because they are searching for the answers you have!
And where are they looking? They are online searching for answers.
So how do you find the right audience?
First of all, it’s important that you remember what it was like when YOU were looking or hoping for an opportunity. What was it that motivated you to look for answers? Where did you look for those answers?
Now think of your prospects. What are their pains and problems that you have the solution for? Where exactly are they going to look for those answers?
This is where learning how to market comes into the picture. Remember that marketing is not all about selling. Selling has more of a product focus, whereas Marketing has more of a focus on the consumer and their needs.
The biggest secret to marketing online…. 92% of people who go online are looking for information, not to buy.
People are going online to look for information. So if you want to get in front of your audience, learn how to provide them with the information they are looking for. Educate them.
One of the most important lessons I learned from the Attraction Marketing Formula is that everyone loves to buy (think Amazon) whereas nobody wants to be sold (think pushy salesman). Give your audience the information they want; provide them with value and make your offer or opportunity available to them.
Build that trust and rapport with them…and when they are ready, and it’s their idea, they will join you or buy from you. Be sure to sign up for your 100% free 10-Day Email Bootcamp with 10 daily lessons to build your business using the Internet to sell and recruit.
What’s been your biggest struggle? Share it in the comments below. I’d love to hear from you!